Fonterra to offload iconic brands
Fonterra says the sale of its global consumer business and its Oceania and Sri Lankan operations could take 18 months to complete.
This will make Fonterra Clandeboye the largest producer of natural mozzarella in the Southern Hemisphere.
Robert Spurway, chief operating officer global operations, says demand for this mozzarella out of China and wider Asia continues to grow as more consumers seek out natural dairy products.
“This new plant, like the two before it, uses patented technology to produce a high quality, natural mozzarella without using chemicals in the production process,” says Spurway.
“It is the only process of its kind in the world that can significantly reduce production time while still remaining 100% natural – something our customers and their consumers place great value in.”
“It is one of our key product differentiators and has helped make mozzarella one of the most in-demand of our foodservice products. Once this expansion is complete, Fonterra’s mozzarella sales will have increased by more than 60% since 2008 when the first IQF plant was built,” he says.
The world-class innovation behind the IQF mozzarella reduces the processing time from three months to just six hours, and is one of the cooperative’s most tightly-kept secrets.
The technology, developed by the Fonterra Research and Development Centre, has been supported by Transforming the Dairy Value Chain – a Primary Growth Partnership (PGP) programme between the Ministry of Primary Industries, Fonterra and DairyNZ.
Spurway says prioritising these types of value add investments is central to the cooperative’s strategy.
“Driving strong returns will always be at the heart of our business and turning our farmers’ milk into higher value products is key to this. At the same time, we are required to accept and process all milk which has meant we have needed to focus on capacity first rather than always investing in the highest value products,” he says.
“While the need to keep pace with milk volumes has certainly had an impact on how we invest, we have not sat back from our commitment to keep pushing milk up the value chain.
“We have continued to back ourselves through savvy investment in the right products, the right innovations to differentiate our products, and the right people to engage our global customers and sell them on pure New Zealand dairy.”
The new expansion will capture every cent of value from the milk. New plants will process the whey and lactose created in the cheese making process – both valuable dairy ingredients. A new wastewater treatment plant will ensure the plants operate sustainably.
Fonterra chief operating officer global consumer and foodservice Jacqueline Chow says Fonterra’s IQF mozzarella is already topping more than half the pizzas in China and continues to grow.
“Forty per cent of people in urban China now eat at Western style fast food outlets once a week, and the use of dairy in foodservice has grown by over 30% in just five years.
“We see massive growth potential and our teams in the market are continually working to grow this valuable part of the business as we work towards foodservice becoming a $5 billion business by 2023.
“This new plant will go a long way to helping us achieve this. Our foodservice investments are always based on demand so it’s good to see this one follow so close behind last year’s expansion,” says Chow.
Work has already begun on the expansion, with the first product destined for markets due to come off the line in September 2018. More than 1,000 people will be involved in the project during this time, with the plant creating full time employment for 100 people in and around South Canterbury.
