Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
Visitors to the Vodafone Fieldays site had access to free Vodafone Rural Connect wi-fi and were able to gauge mobile and broadband coverage on their properties using Smart Farm Test stations.
During the four days Vodafone reported 50% more data traffic than last year and 1TB of data downloaded. Many people used the free Fieldays smartphone app to find their way on the 113ha Mystery Creek property.
Vodafone teamed with agribusinesses to exhibit streamlined pasture and milk monitoring, farm management, health and safety compliance and accident prevention.
"Rural wireless broadband now gets to 78% of the rural population," said Vodafone consumer director Matt Williams.
"So farmers get technology on offer from Vodafone's Smart Farm Innovation Partners, to cut costs and to simplify labour intensive work.
"Technology shared by our partners attracted plenty of interest. These innovations can help improve decisionmaking and be a practical way to do things better to save money and boost productivity."
The company's partner Blerter was on site showing its real-time health and safety app.
Available on smartphones, tablets, PCs and wearable devices, Blerter enables farmers to instantly report incidents, observations and near misses, and use instant messaging to workers.
The Rural Broadband Initiative of Vodafone, Chorus and the Government is bringing wireless broadband to 290,000 rural households.
"Rural people want access to the same internet and data speeds as elsewhere and... no one will miss out on being able to run their households and businesses with the latest technology," Williams said.
In 2013-2015, rural data usage increased by 270%.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.
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