Plant-based bubble bursts
OPINION: Talking about plant-based food: “Chicken-free chicken” start-up Sunfed has had its valuation slashed to zero by major investor Blackbird Ventures, and its products are no longer available in supermarkets.
Last week, in a fit of self-righteous pique, they targeted four dairy production sites across England aiming to 'shut down' distribution of milk products for weeks.
Activists wen to three sites operated by Müller as well as to the UK's biggest dairy distribution centre operated by Arla Foods in Aylesbury, which produces 10% of the UK's dairy.
Consumers will make up their own minds. If vegans think they can gain the respect and allegiance of milk-loving consumers - or change buying behaviour - by doing this, then they are wrong!
