Telling the story of wool is one of the keys to its resurgence as the global fibre of choice, according to NZ grower owned company Wools of New Zealand.

An Australian research project has identified compounds in Merino sheep wool that are attractive to blowflies.

New ‘micro-credentials’ in wool harvesting will help meet a critical need to train shearers and wool handlers, claims Primary ITO chief executive Linda Sissons.

Shifting half of New Zealand’s crossbred wool clip to higher value fine wool contracts could boost the economy by about $2 billion, says NZ Merino Company (NZM) chief executive John Brakenridge.

Every time you wash synthetic clothes, micro fibres of plastic are washed into the waterways, says Devold Wool Direct general manager and member of the International Wool Textile Board, Craig Smith.

The Wool Industry Working Group has found common ground that all players in the industry agree on, says chairman Miles Anderson.

Disruption is happening whether we like it or not, says Dave Maslen, NZ Merino general manager for markets and sustainability.

Demand for high-end woollen flooring is in resurgence globally, says Cavalier chief executive Paul Alston.

In an irony not lost on free-marketers, Federated Farmers — in which farmer membership is voluntary — supports imposing a compulsory levy on all wool growers.

New Zealand wool has now completely replaced British wool for innovative European carpet manufacturer Ege in its printed carpet process.