Weak lamb prices are cutting into sheep and beef farmers' profits this season.

The rural sector doesn't deserve admiration and respect. It must demand it by telling its story.

As dairy and other farmers dramatically cut back their expenses to the bare bones, in Wellington the country's public servants live the life of Riley.

Animal healthcare specialist Purtec says it will showcase a range of innovative products at the CD Fieldays.

In a move that illustrates the current parlous state of the dairy industry, the country's biggest farmer is pulling out of dairy and moving into sheep milking.

The Commerce Commission has queried whether new dairy conversions should have 'open entry' to join Fonterra in its latest report.

Northlanders are encouraged to get out and support their rural community when the region's biggest agricultural event is held later this week.

Despite PGG Wrightson's half-year earnings being down on last year's record – the rural services company still posted its second-best result in nearly a decade.

The country needs to be very careful about not allowing the debate over fresh water quality to be solely about the dairy industry.

The farming industry's investment in TB eradication is proving to be effective as OSPRI lifts stock movement restrictions and reduces testing requirements in many areas.