What A Choice!
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More than five million trays, or 18,000 tonnes, of Zespri’s RubyRed Kiwifruit will soon be available for consumers across 16 markets this season.
Good news for kiwifruit growers - a record crop with forecast per hectare returns at record levels for all fruit categories for the 2025-26 season.
Zespri’s counter-seasonal Zespri Global Supply (ZGS) programme is underway with approximately 33 million trays, or 118,800 tonnes, expected this year from orchards throughout France, Italy, Greece, Korea, and Japan.
According to Zespri's November forecast for the 2025/26 season, returns are likely to be up for all fruit groups compared to the last forecast in August.
European growers are playing a key role in ensuring Kiwifruit marketer Zespri has year-round supply of high-quality fruit for consumers.
Brett Wotton, an Eastern Bay of Plenty kiwifruit grower and harvest contractor, has won the 2025 Kiwifruit Innovation Award for his work to support lifting fruit quality across the industry.
Keep up with innovation and e-commerce in China or risk losing market share. That was the message delivered at the China Business Summit in Auckland this month.
Zespri says global sales for the 2024-25 season topped $5 billion on the back of strong demand and market returns.
As it enters its second year, Zespri says the first year of the Zespri Innovation Fund (ZAG), has been “really positive”.
Horticultural prices are set to remain elevated this year, reflecting the balance between demand in key export markets and an increase in supply.

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