The Hound understands that Mike Petersen’s time as NZ agriculture’s special trade envoy will soon end.
Local consumers in Malaysia are enjoying the equivalent of 1.9 million glasses of Fonterra branded dairy products every day — and that number is growing.
The recent slowdown in Chinese demand for live dairy heifers has many NZ exporters and traders questioning if the boom period is over.
We need to start assigning qualities to meat we sell overseas – particularly to the wealthier countries within the Trans Pacific Partnership, says food marketing expert Alister King.
September was the highest export revenue month on record for dairy technology company, Waikato Milking Systems.
Several years ago New Zealand had a 20% market share of infant formula in China and now that has dropped to under 10%, says Keith Woodford, agri-food systems, Lincoln University.
Fonterra will focus on 'tier three' and 'four' cities in its bid to double sales in China in the next five years to $10 billion per annum, chief executive says.
A one litre cream product sold to kitchens, restaurants and bakeries all through Asia and China is a real growth market, says Fonterra's operations manager Canpac, Russell Muir.
New Zealand's agricultural exports are predicted to grow to $100 billion a year in the next 20 years and will be much more diversified than the current mix.
A Lincoln University expert says NZ exporters will have to be on their game to reap the benefits of a huge trade access deal that has gone under the radar.