A very tough year for avocado growers and the wider industry has emphasised the need to be agile, says NZ Avocado chief executive Jen Scoular.
With a global avocado market worth approximately $8 billion (USD) in 2020, and expected to grow to US$17 billion by 2025, the World Avocado Congress has become the most prestigious global event to celebrate the avocado sector.
Jen Scoular, chief executive of New Zealand Avocado and president of the World Avocado Congress Committee, says that after challenges of the global pandemic, New Zealand is delighted to welcome the global avocado community to their shores to showcase the industry and the country.
“Borders are reopening. Tickets are live on our new website. New Zealand and the avocado sector is open for business and we invite you to join us for the 10th World Avocado Congress in April 2023,” she says.
Taking place from 2-5 April 2023 at the Aotea Centre in Auckland, the World Avocado Congress is anticipated to attract over 1,000 people from 50 countries, including international growers, researchers, marketers, retailers, tech innovators and investors.
Scoular says the World Avocado Congress will showcase New Zealand’s leadership in avocado growing, sustainable environmental practice, orchards, ethical work treatment and avocados.
“We’re excited to have the scientific, technical and marketing brains of the global avocado community in NZ, sharing their knowledge, hearing about our industry, and being part of the collective approach seeking to increase both supply and demand of avocados.
“This is also a once in a lifetime opportunity for New Zealand’s avocado community to access global avocado experts and apply this knowledge to New Zealand’s unique avocado growing conditions and challenges.”
The congress will include a three-day academic programme with international keynote speakers.
“Conversations remain ongoing regarding sponsorships and event partnerships, so don’t hesitate to get involved!” says Scoular.