Displaying items by tag: JOHN BRACKENRIDGE

New Zealand is dismal at telling its story to consumers in international markets and needs to emphasise the unique Maori dimension, says the Merino NZ chief executive and boot-camp leader John Brackenridge.

Published in General News
Tuesday, 03 November 2015 17:00

Wrong message and wrong messengers

The message intended to attract young people into the agri sector is unappealing and the wrong people are involved in that messaging.

Published in General News

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The Hound

Sugar hit

OPINION: Winston Peters has described the decision to sell its brand to Lactalis and disperse the profit to its farmer…

Wrong focus?

OPINION: The Hound reckons a big problem with focusing too much on the wrong goal - reducing livestock emissions at…

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