Displaying items by tag: Silver Fern Farms

Silver Fern Farms chief executive Dan Boulton says the meat processor wants to find ways of getting product destined for Middle East markets into those markets as opposed to try and place them elsewhere.

Additional tariffs introduced by the Chinese Government last month on beef imports should favour New Zealand farmers and exporters.

The second event in the Silver Fern Farms ‘Pasture to Plate Roadshow’ landed in Feilding last week, headed by chair and King Country farmer, Anna Nelson, and chief executive Dan Boulton.

Keep up with innovation and e-commerce in China or risk losing market share. That was the message delivered at the China Business Summit in Auckland this month.

New Zealand must continue to educate Chinese consumers about the unique qualities of its red meat products and how they differ from competitors, says Silver Fern Farms chief executive Dan Boulton.

The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.

OPINION: The Hound hears that tension was in the air at the recent Silver Fern Farms AGM, with the board reportedly dazed and confused at why their CEO would continue to hammer farmers to lower their emissions in perpetuity, without being able to state a dollar value for any of the touted premiums.

Despite Silver Fern Farms (SFF) posting a $21 million loss last season, chief executive Dan Boulton believes that better days are coming.

Variable weather conditions across the country are being blamed for the slow start to the meat processing season.

OPINION: It's time to fight back against Silver Fern Farms’ emissions agenda.