Sweden's milk war is now being played out on television.
The Ford Ranger Raptor is not the truck you buy for heavy work; payload and towing capacity are significantly less than a standard Ranger or any other working-clothes ute. But that's not the point.
The modern trend to fewer cubic centimetres and more gear ratios continues as car manufacturers chase better fuel economy and lower emissions.
Having dominated the ute market for the last three years, Ford NZ says it will launch its 2019 Ranger in October.
The Ford Ranger ute has been remarkably successful since its launch, but until now, wanabee Ranger owners who wanted to stand out were largely limited to the Wildtrak models or some localised customisation.
Looking out the front window of the Ford Ranger Wildtrak as you cruise along it's easy to forget you're driving a ute, not a luxury SUV.
Tractor designs have come a long way: compare today's machines with the favourites of yesteryear like the MF 135 or the Ford 4000.
We all know it’s easy to make money selling cars: get a clever geek to design something using CAD, build it, sell lots, bank the money and live the life of Riley with a bevy of dusky maidens, or toy-boys, in the Cayman Islands. Yeah right!
With the market for light trucks in New Zealand at around 20% of the total market for new vehicles, it’s no surprise the major vehicle manufacturers have large budgets to get their products in front of potential customers.