Friday, 16 August 2024 12:09

Campaign urges Kiwis to support fruit, vegetable growers

Written by  Sudesh Kissun
Nadine Tunley, chief executive of HortNZ. Nadine Tunley, chief executive of HortNZ.

A digital campaign urging New Zealanders to show their support for fruit and vegetable growers has been launched.

The ‘Taste the Yakka’ campaign by Horticulture New Zealand highlights the dedication, passion and innovation that goes into growing fruit and vegetables in regional communities across the country.

As part of the campaign, a short video takes Kiwis on a sensory journey of New Zealand’s horticulture sector, capturing the ultimate taste of locally grown food.

“We want to help all New Zealanders, in towns and cities across the country, connect with where their fruit and vegetables come from,” says Nadine Tunley, chief executive of HortNZ.

“This is especially important when food plays such a key role in people’s lives, bringing together families and friends.

“We know Kiwis believe in an honest day's work and getting on with it. That's exactly what growers are doing every day, rain, hail or shine. This results in some of the best food on earth.

“The video shows the process that our food goes through to get from our growers to your table, the surprises of weather, the research, planning, science, soil, teams, dedication and the passion.”

Tunley says HortNZ wants New Zealanders from all walks of life to support the horticulture sector and stand with farmers in delivering fresh, high-quality produce.

Growers are facing a range of challenges including extreme weather events, challenging government regulations, and rising production costs.

“Every day, I see growers displaying resilience and resolve to overcome these obstacles so they can continue to produce nutritious fruit and vegetables for Kiwi dinner tables. We want New Zealand to join us on this journey,” says Tunley.

Kiwis are being encouraged to sign up to the campaign and pledge their support with a year’s worth of Wonky Box fruit and vegetables up for grabs.

The value of the New Zealand horticulture industry is around $7.48 billion (2023/24) HortNZ advocates for and represents the interests of New Zealand’s 4,500+ commercial fruit and vegetable growers.

More like this

Horticulture exports hit $8.4B, surge toward $10B by 2029

A brilliant result and great news for growers and regional economies. That's how horticulture sector leaders are describing the news that sector exports for the year ended June 30 will reach $8.4 billion - an increase of 19% on last year and is forecast to hit close to $10 billion in 2029.

Bridging the gap with rural New Zealand

OPINION: One thing I keep hearing from rural New Zealanders is the importance of relationships. Strong relationships don’t just happen - they take trust, consistency, and time.

Featured

Elite sheep dogs to go head-to-head at Ashburton A&P Show

A major feature of the Ashburton A&P Show, to be held on October 31 and November 1, will be the annual trans-Tasman Sheep Dog Trial test match, with the best heading dogs from both sides of the Tasman going head-to-head in two teams of four.

Safer Rides initiative boosts farm quad bike safety

According to a new report, the Safer Rides initiative, which offered farmers heavily discounted crush protection devices (CPDs) for quad bikes, has made a significant impact in raising awareness and action around farm vehicle safety.

Editorial: Farewell Jim

OPINION: In the past weeks, much has been said and written about one of New Zealand's greatest prime ministers, James Brendan Bolger, who died just a few months after his 90th birthday.

National

Machinery & Products

Yamaha acquires Robotics Plus

New Zealand based company Robotics Plus, a specialist in agricultural automation, has announced an agreement for it to be acquired…

Ecorobotix announces NZ dealership

Swiss-based Ecorobotix has announced its entry into the New Zealand market through a strategic partnership with Canterbury-based New Zealand Tractors.

» Latest Print Issues Online

The Hound

Red faced

OPINION: The Greens have taken the high moral ground on the Palestine issue and been leading political agitators in related…

Cold comfort

One of the most galling aspects of the tariffs whacked on our farm exports to the US is the fact…

» eNewsletter

Subscribe to our weekly newsletter