Steel may be the real deal when it comes to tough bars and accessories for protecting a work ute or city SUV, but it's often the shiny looks that seal the deal.

The first production models of the Case IH Optum are now coming off the factory lines, the first examples expected to hit New Zealand in June.

Fonterra doesn't believe it will take much to change the global dairy market, but it expects very little change this year.

Fonterra says its decision to delay payments to some creditors by up to 90 days is nothing new and suppliers should "align" themselves to it.

Horticulture has "the brightest future of all" in New Zealand's primary industries, according to Mike Petersen, special agricultural trade envoy.

Deer farmers are enjoying the best venison prices in four years with the schedule up 11% at the spring peak on the year before.

New Zealand's sheep milk industry is set to benefit from new research by AgResearch.

How much do urban teenagers know about farming and food production?

It's no surprise feeder wagon specialist Robertson Farm Machinery is offering a beet chopping attachment for its EX and Mega range of wagons.

Feeder specialist Hustler has launched a three-point-linkage bale feeder that takes conventional design thinking on this type of machine and turns it on its head.

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