Fieldays goes urban
OPINION: Once upon a time the Fieldays were for real farmers, salt of the earth people who thrived on hard yakka.
OPINION: The annual Fieldays at Mystery Creek next week should inject some much-needed energy into the agricultural sector, however, a mate of the Hound questions whether the organisers truly understand that most of the exhibitors are hoping to see farmers – not just all-and-sundry – coming through the turnstiles.
One of the many recent press releases from Fieldays focused on the heartwarming memories a few regular visitors had of coming back every year.
Not a single working farmer was included in the story.
Instead we had: a former Aucklander now living in Wellington; and a retired farmer from South Africa.
No disrespect to the thousands of townies and school kids that attend, they no doubt add a lot of tin to the gate takings, but the event should surely be focused on connecting farmers with those providing the products and services they need to farm.
Federated Farmers president Wayne Langford says the 2025 Fieldays has been one of more positive he has attended.
A fundraiser dinner held in conjunction with Fieldays raised over $300,000 for the Rural Support Trust.
Recent results from its 2024 financial year has seen global farm machinery player John Deere record a significant slump in the profits of its agricultural division over the last year, with a 64% drop in the last quarter of the year, compared to that of 2023.
An agribusiness, helping to turn a long-standing animal welfare and waste issue into a high-value protein stream for the dairy and red meat sector, has picked up a top innovation award at Fieldays.
The Fieldays Innovation Award winners have been announced with Auckland’s Ruminant Biotech taking out the Prototype Award.
Following twelve years of litigation, a conclusion could be in sight of Waikato’s controversial Plan Change 1 (PC1).
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