YOUR OLD mate is well aware of the struggles the ag sector has in attracting young people.
However, news that Prince William attended his first day of classes at Cambridge University’s St John’s College in early January may just bring the ‘sexy’ back to agricultural careers. The royal hunk – as he is labelled in all the womens’ rags – is reportedly studying agricultural management in an effort to understand the issues facing the UK’s rural communities and the farming industry. Let’s hope our future king’s interest in farming also encourages more young Kiwis to look at the primary sector.