Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the…
The war for supremacy in the ute market is still being waged by market leaders Toyota and Ford, with the Hilux and Ranger.
When the 8th generation Toyota Hilux arrived in late 2015, it was a major departure from the Hilux of old.
With Ford holding the reins of the ute market since about 2014, it was always going to be a case of when – not if – Toyota NZ would deliver a model to compete.
Toyota’s Hilux-based Fortuner SUV line-up has had an aggressive upgrade in New Zealand with the addition of a TRD (Toyota Racing Development) enhanced version.
While the Toyota Hilux is the ‘go to’ for anyone looking for a no-nonsense ute, it’s probably been losing some ground to Ford and Holden.
The light truck market is 20% of the new car market in New Zealand, and the Toyota Hi-Lux has held top position for 27 years.
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the…
OPINION: The Hound hears from his canine pals in Southland that an individual's derogatory remarks on social media have left…