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Invivo’s co-founder Tim Lightbourne and Chief Marketing & Communications Officer Rachael Everitt accept the NZIBA Excellence in Brand Storytelling award
Two New Zealand wine companies have been awarded for export excellence.
Invivo Wines won the Excellence in Brand Storytelling award at the New Zealand International Business Awards (NZIBA), with judges applauding its disruptive marketing, from launching the world's first winery airline, Invivo Air, to developing long-term partnerships and brands with celebrities Graham Norton and Sarah Jessica Parker.
Judges labelled Invivo as "impressive and daring", and commended its strong overall story and clever way of positioning New Zealand as part of its brand story.
Invivo's Chief Marketing & Communications Officer, Rachael Everitt, says the recognition means a huge amount.
"We pour our hearts, creativity and tenacity into sharing the New Zealand wine story with the world, so to have the judges acknowledge that is incredibly humbling."
Marlborough's tē Pa Family Vineyards won the NZIBA award for Māori Excellence in Export, and was also a finalist in the Best Medium Category.
The company, which turns 15 this year, currently exports to over 25 markets.
Judges commended te Pā for its success in growing an export business in a competitive sector, and uplifting kotahitanga on the international stage.
Judges also loved how its connection to te ao Māori was integrated through the organisation and the community.
Marketing Manager Mikela Dennison-Burgess says it was a proud moment.
"We are all absolutely thrilled with the award and proud to have helped put indigenous wineries on the world map."
A Kiwi drinkware company also won at the NZIBA, with Huski taking the Excellence in Growing Online Sales category
Since its launch, Huski has shipped more than 1.5 million products to more than 50 countries.
In the wake of its NZIBA award, the company was bracing for a surge in global demand after Rihanna was seen sipping from a pink stainless steel Huski Champagne Flute.
Marlborough's Te Pā Family Vineyards was a finalist in the Best Medium Business category and the Māori Excellence in Export category at the New Zealand International Business Awards, with Invivo in the running for the Excellence in Brand Storytelling category.
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