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New Zealand grape growers and wineries are looking to the future with renewed certainty and confidence, according to the NZW Annual Report.
An improved harvest, accessible markets, and consumers demanding more New Zealand wine than ever, are huge benefits of the report.
"This positive environment provides the opportunity to push ahead, ensuring we are positioned well for the future."
Tempering this confidence are significant challenges, including inflation and cost increases, bringing into question the reinvestment critical to long term growth, it adds. Labour availability continues to be a key challenge, along with domestic and international supply chain uncertainty. "In this environment, growers and wineries are focusing on the core fundamentals that drive the success of our sector - supplying our customers across the globe with highly distinctive, premium, sustainable wines that can only be sourced from Aotearoa New Zealand."
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