A Thousand Gods
I like to think that when Simon Sharpe and Lauren Keenan heard they'd been named The Real Review Rising Star of the Year, they cried out "miladiou!"
That's one of the findings of the ProWein Business Report 2022, which polled nearly 2,500 merchants and producers from 16 different countries on the adoption and planned launch of six different alternative packaging formats. "The aim was also to better understand the drivers of, and obstacles to their further market penetration," says the report.
ProWein found that in "innovative countries", almost every merchant intends to list wine in alternative packaging over the next two years. "Innovators are experienced in improving adoption rates by intense communication with users and by small mark-ups for alternative packaging."
In the ProWein Business Reports 2019 and 2020 more than 80% of those polled said the wine industry was increasingly focusing on the sustainability of production. "In excess of 70% called for a reduced carbon footprint of wine." Given that the manufacture and transportation of glass accounts for a "lion's share" of wine carbon emissions, "the sector needs to put some thought into alternative packaging", the report says. "By using suitable alternatives to glass, which have a low weight and that can ideally also be recycled, wine can be produced and transported more sustainably."
The report's authors asked wine merchants, importers, distributors, restaurateurs and hoteliers which alternative wine packaging would be easily one in two merchants expect consumers to adopt bag-in-box as wine packaging since this has been an established format in many countries for many years. "This is followed a long way behind by aluminium cans, paper-based bottles (e.g. Frugal bottle), PET bottles and kegs at just under 20% of expected adoption. In most countries these packaging formats are hardly available for wine and, hence, rather unknown to consumers.
Read the report at prowein.com/en/Media_News/Press
