A Marlborough wine label created for the community is looking to grow its impact.
Borough was founded in Marlborough in 2020 by Socially Good Enterprises (SGE), tapping into the generosity of grape growers, wine companies and other suppliers in the region to donate every part of the finished product, from vine to bottle.
All profits are directed to the Graeme Dingle Foundation Marlborough, which supports child and youth development.
"It was one of those ideas that, the more we talked about it, the more we realised it really did have legs," says Lion New Zealand National Operations Director Geoff Matthews.
A refreshed brand was revealed at the launch of the 2023 vintage, produced from grapes donated by local families and winemaking services gifted by Lion and Indevin, as well as continued support from packaging suppliers, bottlers and carriers keen to support the community initiative.