Bank's desire to be part of the solution
ASB says the decision to sign on to the AgriZeroNZ joint venture came out of a wish to be a part of the solution.
The company will continue to trade on the NZX with the existing ticker code 'ATM'. The key operating subsidiaries across all markets will also change such that all trading will be unified under one common trading name.
Managing director Geoffrey Babidge says the new name instantly and consistently describes the company's values and mission, in a way that the current trading names do not.
"This may appear like just a name change. For The a2 Milk Company, it reflects our journey from early research and entrepreneurial pioneers in New Zealand to a unified global identity, focussed on our mission to make the extraordinary benefits of A2 dairy milk understood and available to all," Babidge says.
"The a2 Milk Company unifies our global a2 family. We are bringing together consumers, employees, dairy farmers, investors and the many independent commercial, health care and academic partnerships the company is involved with around the world. This new company identity demonstrates our commitment to knowledge, rigour, quality and care in everything we do."
Whilst the name of the business is changing, a2 milk products remain unchanged. The a2 Milk Company retains its unwavering commitment to producing only A2 milk products, with the unique benefits and health outcomes they offer to many.
a2 milk is the fastest growing major milk brand in Australia. It has achieved over 8% market share and is helping drive greater milk consumption by bringing people back to dairy. Today a2 milk products are also available in the UK, New Zealand and China across a number of forms including liquid milk, yoghurt, fresh cream and infant formula. Recently, the company announced the United States as the next priority market where a2 milk will most likely be launched.
