Fonterra, the biggest exporter of milk powder to Sri Lanka, may have a new battle on its hands.
She argued nobody should have a ute if it isn't used as a work vehicle - the 'legitimate use' angle used by PM Ardern.
If they needed more space, "they should get a minivan", Wild claimed.
But, as some listeners kept pointing out, utes only used as much fuel as the average minivan - an inconvenient fact Wild tried to skip past.
But they are right: modern diesel utes are efficient, especially relative to their high 'utility' value. A 2.0l Ford Ranger averages 7.4l/100km; a Honda minivan, 10.6l/100km.