Blueberries Could Be NZ's Next $150m Horticultural Export
Blueberries have the potential to become a major horticultural export, earning up to $150 million within the next three to five years.
According to the latest Situation and Outlook for Primary Industries (SOPI) report from the Ministry for Primary Industries, kiwifruit exports are set to exceed $3 billion for the first time.
Apple and Pear exports are also predicted to increase, this time to $1 billion.
Fresh and processed vegetable export revenue is expected to rebound and increase by 7%, reaching $770 million while cherries are forecast to increase 7% to $98 million.
A forecast rebound for avocados will see export revenue increasing 147% to $91 million.
Horticulture New Zealand chief executive Kate Scott says this is “great news” for grower who she says have demonstrated resilience following the extreme weather challenges of 2023.
“However, it is important to remember that greater export revenue for the horticulture sector does not necessarily translate into greater profitability for growers because they are facing increased costs of production,” Scott says.
“We want New Zealand to thrive by sharing our world-class kiwifruit, apples, avocados, onions, cherries, and other produce with millions of consumers globally,” she adds.
Scott says the report reinforces Horticulture New Zealand’s confidence in the sector’s potential to double farm gate revenue by 2035, in line with the Aotearoa Horticulture Action Plan unveiled last year.
“To achieve this, we need the government to support our industry by fostering resilience to climate change, protecting vital vegetable growing areas, investing in sustainable land and water use, and accelerating research and development,” she says.
“The sector remains committed to collaborating with the Government to ensure horticulture’s continued success, benefiting New Zealand’s economy, environment, and communities,” Scott concludes.
