Zespri Launches “Grown for Good” Global Brand Platform
Zespri has unveiled Grown for Good, a refreshed global brand platform, in an effort to reinforce the company's commitment to nutrition and creating value across the kiwifruit industry.
Zespri chief executive Dan Mathieson says unless the kiwifruit industry gets more people to work in the sector, it may have to look at slowing down its speed of growth.
Matthieson told Hort News the biggest challenge for the industry is getting a good and consistent supply of people coming through the sector. Those who can help pick the fruit - as well as prepare the orchards for the next season's crop. He adds the sector also want people to work through the post-harvest facilities to ensure that fruit is being managed well, to get it to market in the best condition.
Mathieson says New Zealanders currently make up about 55% of the kiwifruit sector's workforce, while backpackers make up about 25% and RSE workers around 15%.
"We have a good mix, but we are certainly looking for more to supplement the migrant workers and the backpackers," he told Hort News.
"Normally, we would have about 400,000 backpackers in NZ, but that number is down to about 7,000. More of those are going home because of continued border restrictions - so we need more people to replace them."
Matthieson says labour shortage are right across the primary sector, all of which are working with the Government to look at more options to resolve the workforce problem.
"Covid is an incredibly challenging situation and I think what we need to see is more Kiwis getting vaccinated," he adds. "Once we have got the NZ population safe through vaccination, we will be looking at the relationship with the Pacific Islands to increase the amount of RSEs we need to help in the kiwifruit industry.
"We know that in the islands there is some resistance at the moment, until there are good levels of vaccination to allow many of their people to come into NZ."
However, Mathieson hopes that when those vaccines are rolled out in the Pacific Islands and in NZ, the situation will change and we see a return of both the migrant workers groups and also the backpackers.
Āta Regenerative is bringing international expertise to New Zealand to help farmers respond to growing soil and water challenges, as environmental monitoring identifies declining ecosystem function and reduced water-holding capacity across farms.
Yili's New Zealand businesses have reported record profits following a major organisational and strategic transformation.
Owners and lessees of certain Hino Trucks New Zealand diesel vehicles have just 10 days remaining to register or opt out of a proposed $10.9 million class action settlement.
Silver Fern Farms has successfully produced and delivered 90 tonnes of premium chilled New Zealand lamb and beef to the United Arab Emirates via airfreight.
For the first three months of 2026, new tractor deliveries saw an increase over the previous two months, resulting in year-to-date deliveries climbing to 649 units - around 5% ahead of the same period in 2025.
QU Dongyu, director-general of the Food and Agriculture Organization of the United Nations (FAO), has issued a warning saying that global fertiliser scarcity caused by disruptions in the Strait of Hormuz will lead to lower yields and tightening food supplies into 2027.

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