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National Lamb Day, celebrated annually on 15 February, marks the anniversary of the first frozen lamb shipment in 1882.
It is a tribute to New Zealand’s food heritage and a celebration of the dedication of today’s farmers and producers.
Principal partners Rabobank and FMG are returning to support the nationwide event, and Ag Proud and Beef + Lamb New Zealand will lead the campaign.
Chair of the National Lamb Day committee, Jon Pemberton says the team is excited to build on last year's success.
"It's fantastic to have both Rabobank and FMG back on board as we build momentum for 2026," Pemberton says. "Their support helps us celebrate our farmers, producers and rural communities in a way that truly reflects the pride behind New Zealand lamb."
A major focal point for the 2026 campaign will be happening at Southern Field Days in Waimumu. On Friday, 13 February, National Lamb Day will be celebrated with national radio broadcasts, barbecues (with product kindly donated by Alliance and Silver Fern Farms), branding, and on-site activities designed to bring Kiwis together ahead of the official day on 15 February.
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Rabobank chief executive Todd Charteris says the bank will be joining the festivities at Waimumu where "plenty of lamb" will be on offer for visitors to the bank's marquee.
“National Lamb Day is an important reminder of the dedication behind New Zealand’s world-class food production, and we’re pleased to continue our support in 2026," Charteris says.
FMG says it is delighted to rejoin the campaign.
“Backing National Lamb Day aligns strongly with our commitment to rural communities, and we’re looking forward to another great year of celebrating Kiwi farmers," says Pete Frizell, FMG's chief marketing officer.
Following on from strong engagement in 2025, the register your barbecue promotion will return, encouraging Kiwis to host their own National Lamb Day gathering.
The Dining Guide will also return to the website, highlighting restaurants across the country serving standout lamb dishes for those who prefer to dine out.
Supporters can show their lamb pride with the 2026 National Lamb Day T shirt, available in this year’s colour, khaki green. Shirts can be ordered now for $30 through the cooltees.nz website.
