KiwiBrothersTM make their China debut
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
Zespri chief executive Dan Mathieson says when he was at a food fair in Germany recently, buyers of NZ kiwifruit raised the issue of quality with him.
He says they told him the quality of fruit last season was not up to the high NZ standard they expected and were seeking assurances that there would be an improvement in 2023. Mathieson says the message from them was that there was enormous growth potential if the quality was up to standard.
"I was able to give them an assurance that it would be and that NZ kiwifruit industry right along the supply chain is working to ensure that this happens."
Mathieson says the industry is confident it can improve quality this year and points to several factors that will drive this. He says for a start, there are more people, including backpackers available to pick the fruit so it won't be a hurried pick as was the case last year. He says the pickers are better trained and growers themselves and others along the supply chain will be closely monitoring how the fruit is handled to ensure it's not damaged.
He adds that they will be paying close attention right through to the market on the issue of fruit handling.
"We know if we can get the quality issue resolved there is so much opportunity for us to sell at great value around the world and at the top end of the market."
James and Debbie Stewart from Dairylands in Manawatu impressed judges and took out the 2024 Fonterra Responsible Dairying Award.
Manawatu farmers Will Hinton and Kali Rangiawha have scooped the 2024 New Zealand Share Farmers of the Year.
More bull breeders are using genetic tools according to the latest research.
Females are dominating the veterinary profession worldwide and many farmers are welcoming this change in the composition of the profession, says Britain's Chief Veterinary Officer (CVO) Professor Christine Middlemiss.
Fonterra has appointed a new chief financial officer, seven months after its last CFO’s shock resignation.
Horticulture NZ chief executive Nadine Tunley will step down in August.
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