Tuesday, 13 July 2021 15:55

Sweet taste of success for local pineapple grower

Written by  Sudesh Kissun
Northland grower Owen Schafli believes he has New Zealand's only commercial pineapple plantation. Northland grower Owen Schafli believes he has New Zealand's only commercial pineapple plantation.

When Owen Schafli and his family - wife Linda and son Colin - decided to grow pineapples in Parua Bay, Northland 10 years ago, people were laughing.

"They said to me, 'no one has ever grown pineapples here before', and basically wrote me off," Owen Schafli told Hort News.

Today, he is having the last laugh. In summer, the family company Geneva Farms peak harvests 350 Queen variety pineapples a day, on what Schafli believes is New Zealand's only commercial pineapple plantation. During the cooler winter months, the daily harvest drops to around 50.

He says, after trialling pineapples for two years, they realised they could tolerate the climate.

"That's when we put in our first section of pineapples. We have now been growing them and expanding our commerical crop for seven years. We will only break even in two years' time."

The difference between Schafli's pineapples and those of the larger overseas growers is that when the commercial growers' pineapples reach a certain size they are sprayed with the hormone Ethephon, which induces them to flower over a six-week period and therefore all ripen at the same time.

"Mine are not sprayed, so I have them fruiting throughout the year," he explains.

Schafli's farm has 22,000 plants - mostly the Queen variety, a small gourmet fruit that is sweet and deep golden yellow with an edible core. The Cayenne variety is mostly imported into NZ.

The fruit is sold at the local farmers market and sell very well. Schafli has clients who buy one of two pineapples from him every week.

They are sold between $5 ad $10 each, depending on size, or two for $15.

He told Hort News the Northland weather is good for pineapple growing but a prolonged drought can affect fruit quality.

Last year's crippling dry, between November 2020 and January this year, did some damage to his crop.

"They can take a bit of drought but during the summer period they need a bit of rain."

A South African immigrant, Schafli moved to New Zealand with his family in 2008. After two years in Hamilton, they bought a 6.8ha property at Whangarei Heads to grow bananas and pineapples.

He says growing pineapples isn't for the fainthearted.

"The pineapples are hand planted and it is hard work but it keeps me fit and healthy. And it's not a produce that will make you rich quickly."

The pineapples are spray free, they all flower at once and take six weeks to mature. Peak harvesting season is around April and May.

It's taken seven years for Owen and Linda Schafli to build up numbers of their Queen pineapples from suckers. Pineapples will grow from suckers that sprout from the side of a mature plant.

While bananas and pineapples are flourishing, Schafli has also been experimenting with other tropicals - such as dragon fruit, papaya, sugarcane and coffee.

Bananas have been their cash crop, but they don't have enough plantable land for them to be commercially viable.

"We decided to focus on pineapples once we knew they consistently fruited well here. They make the best economic use of our small sloping property."

Schafli sees a fast-growing demand for locally grown tropical fruits.

"We're investigating supplying pineapples to local restaurants and cafes, and later may look at other outlets around the country," he told Hort News. "People are really enthusiastic about exploring new food options we can grow here in Northland, and we encourage anyone to experiment at home."

More like this

Pic's Peanut Butter eyeing Northland peanuts

Iconic New Zealand food company Pic’s Peanut Butter has kicked off a project to look at the feasibility of growing peanuts commercially in Northland, with backing from the Ministry for Primary Industries (MPI).

Double whammy for farmers

Two weeks ago, many farmers in Northland were in drought recovery mode, now they are repairing fences and culverts washed away by flooding.

Northland farmers count the costs

Northland farmers are starting to count the cost of one of the most severe droughts to hit the region as the cost of feed and lower prices for stock are the order of the day.

National

Marketing blast for Rockit

Gaining momentum from the global roll-out of its new brand in July, NZ fruit company Rockit has recently launched its…

Zespri celebrates in style

The contribution of NZ's kiwifruit industry came in for some high praise at a special function at Parliament, just before…

Keeping NZ kids healthy!

New Zealand's fresh fruit and vegetable sector has signed a new two-year deal with the Government to continue supplying produce…

Machinery & Products

Smart way to bumper crops

With kiwifruit being the "go to" good food of the 21st century, it was inevitable that orchard prices would skyrocket.

Taking spud harvest to next level

With more than 40 years of two and four-row self-propelled harvester production behind them, the latest Dewulf harvester - imported…

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Murky waters

OPINION: Your canine crusader knows there is a great deal of unease - especially in rural NZ - about the…

Who?

OPINION: The refusal of both Damien O'Connor and PM Jacinda Ardern to release some of the correspondence they received about…

» eNewsletter

Subscribe to our weekly newsletter