KiwiBrothersTM make their China debut
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
Zespri has begun a search for get some of the world’s top innovators and thinkers and has set aside more than $2 million to achieve this.
Called the ZAG innovation fund, the purpose is to attract innovative problem solvers from around the world to partner with Zespri to help them keep pace with an ever changing world.
Zespri chief executive Dan Mathieson says the pace of change is rapid right across the horticultural and primary sectors and it is becoming more challenging to grow a stable supply of great quality kiwifruit.
He says Zespri recognises that it’s facing some significant challenges and to overcome these it needs some of the best thinkers and innovators in the world.
“We need to tap into people and companies who can bring new technologies and ideas to help us accelerate our process to find solutions to some of these challenges – especially around climate change, fruit quality packaging, worker welfare and health and nutrition.”
Mathieson says while Zespri has done very well in this space in the past, it recognises that it has to do better. With that in mind he says it wants to partner with the best companies and people in the world who can find solutions and generate new ideas and technologies that will benefit the kiwifruit industry and the wider horticulture sector.
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Another 16 commercial beef farmers have been selected to take part in the Informing New Zealand Beef (INZB) programme designed to help drive the uptake of genetics in the industry.
Trade Minister Todd McClay says Kiwi exporters will be $100 million better off today as the NZ-EU Free Trade Agreement (FTA) comes into force.
Making things simpler, not harder, for deer farmers in farm planning and coping with regulations is Deer Industry New Zealand (DINZ) industry capability manager John Ladley’s current focus.
Rural Women New Zealand (RWNZ) is launching an online business directory called The Country Women’s Collective to promote and support entrepreneurial rural women.
New Zealand actor Sam Neill has joined the Campaign for Wool NZ as an ambassador, lending his name and profile to educate and advocate for New Zealand strong wool.
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