The rural sector doesn't deserve admiration and respect. It must demand it by telling its story.

As dairy and other farmers dramatically cut back their expenses to the bare bones, in Wellington the country's public servants live the life of Riley.

Animal healthcare specialist Purtec says it will showcase a range of innovative products at the CD Fieldays.

Silage additives have long been promoted as a means of producing higher quality winter feed.

Understanding water issues are complex, but many people do not appreciate some of the basic elements of water science.

No amount of noise from farmer ginger groups will bring change in the meat industry if the company boards choose not to adopt the measures they are calling for.

In a move that illustrates the current parlous state of the dairy industry, the country's biggest farmer is pulling out of dairy and moving into sheep milking.

Beef+Lamb NZ say it is looking at changes to its market development investment strategy – if it stays in market development at all.

Northlanders are encouraged to get out and support their rural community when the region's biggest agricultural event is held later this week.

Despite PGG Wrightson's half-year earnings being down on last year's record – the rural services company still posted its second-best result in nearly a decade.

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