increase font size
Farmlands chief executive Tanya Houghton
Rural trader Farmlands has launched an exclusive new casual clothing range across its 42 stores nationwide and online.
Exclusive to Farmlands, the ‘1972 by Barkers’ represents the co-op’s most versatile choice for rural people, it says.
The co-op reports that in the first week, sales have been strong with almost 1000 pieces sold. The iconic Barkers trackpants is leading the top-sellers.
Farmlands chief executive Tanya Houghton says Farmlands stores are in parts of rural New Zealand that a fashion brand like Barkers normally can’t be.
“We’ve created a range of high-quality clothing that’ll work as hard as our farmers and growers. It’ll last through tough conditions on-farm and also look good down at the local pub or restaurant.”
The range has been named ‘1972’ as a celebration of Barkers’ 50-year history of creating quality menswear. Farmlands says the 1972 collection is another way it’s delivering on its mission to bring more value to farmers, joining Farmlands’ stable of exclusive products and brands that now extends across agrichemicals, animal feed, workwear and rural supplies.
Barkers chief executive Glenn Cracknell is excited about the collaboration. “It really is the perfect partnership with a highly-regarded New Zealand rural brand.”
The first winter collection, featuring merino knitwear, outerwear and classic shirts, is now available from select Farmlands stores and online.
While the name and technology remain unchanged and new machines will continue to carry the Novag name, all the assets, intellectual property and staff of the French manufacturer have been acquired by a new organisation called Agriculture Nouvelle Génération.
Despite Silver Fern Farms (SFF) posting a $21 million loss last season, chief executive Dan Boulton believes that better days are coming.
Rural retailer Farmlands has launched a new casual clothing range available across 42 stores nationwide and through its online store.
Farmer-owned co-operative Ravensdown is winding down the operations of its agritech subsidiary C-Dax following a long decline in sales.
Afimilk, a global dairy farm management solutions provider, has appointed Justin Miller as the new general manager for New Zealand and Australia.
Global Dairy Trade (GDT) and Arla Foods have announced that Arla will begin offering European-sourced skim milk powder (SMP) on GDT Pulse from May 2025 as part of an extension to the GDT Pulse pilot.
Farmers in the Australian state of New South Wales will soon be able to use virtual fencing and herding technology to boost farm productivity.
Hawke's Bay teenage entrepreneur Hugo Moffett is helping the rural community access cheaper school uniforms, all without leaving their homes.
As part of preparing for a potential IPO in relation to the divestment process for its global Consumer business and integrated businesses Fonterra Oceania and Sri Lanka, Fonterra has named Anne Templeman-Jones as chair-elect of the Audit and Risk Committee for the Mainland Group board.
There's been a positive response to the Government's latest move to make freshwater farm plans more practical and affordable.
Massey University has begun trialling the use of superior beef genetics in its two dairy farms as part of Beef + Lamb New Zealand's dairy beef progeny test.
OPINION: The appendage swinging contest between the US and China continues, with China hitting back with a new rate of…
OPINION: The irony of President Trump’s tariff obsession is that the worst damage may be done to his own people.
