Nathan Guy is the new special agricultural trade envoy
Former Agriculture Minister and Otaki farmer Nathan Guy has been appointed New Zealand’s Special Agricultural Trade Envoy (SATE).
PETA claims the introduction of webcams and livestreaming to shearing sheds would help farm owners hold shearers accountable.
Animal rights protest group PETA is calling for Agriculture Minister Todd McClay to introduce legislation which would make it mandatory to have live-streaming web cameras in all New Zealand shearing shed.
It follows the release of footage released last week which PETA claims to show shearers on a Lake Hawea farm leased by former American TV show host Matt Lauer kicking and beating sheep.
The organisation claims the farm is part of the New Zealand Merino Company’s (NZM) ZQ Programme. In a statement to media, NZM denied this.
NZM has also announced intentions to investigate PETA’s claims, urging the organisation to provide details about filming locations and the timing of the recordings.
PETA claims the introduction of webcams and livestreaming to shearing sheds would help farm owners hold shearers accountable.
“PETA is calling on the New Zealand government to mandate web cameras inside all of the country's shearing sheds to hold the farms accountable since the industry seems incapable of doing so itself,” says PETA senior vice president Jason Baker.
In a letter to Agriculture Minister Todd McClay, Baker argues that the practice is essential for both transparency and accountability, claiming that real-time monitoring would discourage any abusive practices.
“To demonstrate true transparency and accountability, we call on the government to mandate live-streaming web cameras in all shearing sheds, including ZQ-certified farms across the country,” he says.
“The public has the right to know whether meaningful action is being taken,” he concludes.
Last month's Agritechnica event led to a wide group of manufacturers celebrating successes when the 2026 Tractor of the Year Competition winners, selected by a panel of European journalists, were announced in Hanover Germany.
According to the latest Federated Farmers banking survey, farmers are more satisfied with their bank and less under pressure, however, the sector is well short of confidence levels seen last decade.
Farmer confidence has taken a slight dip according to the final Rabobank rural confidence survey for the year.
Former Agriculture Minister and Otaki farmer Nathan Guy has been appointed New Zealand’s Special Agricultural Trade Envoy (SATE).
Alliance Group has commissioned a new heat pump system at its Mataura processing plant in Southland.
Fonterra has slashed another 50c off its milk price forecast as global milk flows shows no sign of easing.

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