Wednesday, 05 September 2018 10:04

Plant protein not a threat

Written by 
Simon Limmer. Simon Limmer.

Silver Fern Farms chief executive Simon Limmer is not overly concerned about the threat of plant-based meat substitutes. 

Limmer's transition from chief operating officer of Zespri to chief executive of Silver Fern Farms has been seamless.

He notes protein consumption is growing worldwide and NZ is not going to be able to supply the world. NZ doesn’t need to be everything to every consumer, he says.

“The other point is that our market position is quite different: we are looking for that quality high end and naturally produced red meat for the consumer,” he told Rural News. “We are very much in different markets in what we are offering.” 

Limmer believes there is scope for massive growth in red meat sales to eastern markets, especially China.  The trend in Chinese meat consumption per capita favours NZ. “But ultimately we have to focus on the market and adapt to what consumers are after. If we can match our good product with the right consumers then we can be very successful.”

More like this

Fairton for final chop

It sounds like the death rattle is signalled for the former Fairton meat processing plant near Ashburton.

Poacher/gamekeeper

The recent announcement by Silver Fern Farms that Richard Young is the new chairman of the meat co-operative got this old mutt thinking this is a true case of ‘poacher turned gamekeeper’.

About face?

Your old mate reckons former Silver Fern Farms sales manager Grant Howie has done a poacher-turned-gamekeeper conversion since he left the meat company to do business on his own account.

Featured

Gong for working with nature

A Leeston dairy farmer’s adoption of regenerative agriculture has won him North Canterbury Fish & Game’s Working with Nature Award for 2019.

 

Do you need an upgrade?

Dairy infrastructure can have a major impact on milking efficiency and the comfort of cows and milkers, says DairyNZ.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Appropriate

Your canine crusader reckons it is ironic – and highly appropriate – that Shane Jones’ $3 billion electoral slush fund…

Funny names

Over the years, a mate of the Hound’s has always been quick to point out to him people in roles…

» Connect with Rural News