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Simon Limmer.
Silver Fern Farms chief executive Simon Limmer is not overly concerned about the threat of plant-based meat substitutes.
Limmer's transition from chief operating officer of Zespri to chief executive of Silver Fern Farms has been seamless.
He notes protein consumption is growing worldwide and NZ is not going to be able to supply the world. NZ doesn’t need to be everything to every consumer, he says.
“The other point is that our market position is quite different: we are looking for that quality high end and naturally produced red meat for the consumer,” he told Rural News. “We are very much in different markets in what we are offering.”
Limmer believes there is scope for massive growth in red meat sales to eastern markets, especially China. The trend in Chinese meat consumption per capita favours NZ. “But ultimately we have to focus on the market and adapt to what consumers are after. If we can match our good product with the right consumers then we can be very successful.”
OPINION: The Hound hears that tension was in the air at the recent Silver Fern Farms AGM, with the board reportedly dazed and confused at why their CEO would continue to hammer farmers to lower their emissions in perpetuity, without being able to state a dollar value for any of the touted premiums.
Despite Silver Fern Farms (SFF) posting a $21 million loss last season, chief executive Dan Boulton believes that better days are coming.
Variable weather conditions across the country are being blamed for the slow start to the meat processing season.
OPINION: It's time to fight back against Silver Fern Farms’ emissions agenda.
Meat exporter Silver Fern Farms Ltd has told farmer suppliers that its proposed scope 3 emissions reduction targets won’t pick on individual farms.
As electricity prices soar, farmers appear to be looking for alternative energy sources.
There is an appeal to New Zealanders to buy local citrus fruit.
Avocado growers are reporting a successful season, but some are struggling to keep their operations afloat following years of bad weather.
It's time to start talking up science again, especially as a career for young people. That's one of the key messages from the Prime Minister's new chief science advisor, Dr John Roche.
Horticulture and commercial vegetable growers in particular stand to be major beneficiaries of radical proposals by government to make sweeping changes to RMA regulations.
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
OPINION: Did former PM Jacinda Ardern get fawning reviews for her book?
OPINION: Missed out on a knighthood in the King’s Birthday Honours, again?
