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Simon Limmer.
Silver Fern Farms chief executive Simon Limmer is not overly concerned about the threat of plant-based meat substitutes.
Limmer's transition from chief operating officer of Zespri to chief executive of Silver Fern Farms has been seamless.
He notes protein consumption is growing worldwide and NZ is not going to be able to supply the world. NZ doesn’t need to be everything to every consumer, he says.
“The other point is that our market position is quite different: we are looking for that quality high end and naturally produced red meat for the consumer,” he told Rural News. “We are very much in different markets in what we are offering.”
Limmer believes there is scope for massive growth in red meat sales to eastern markets, especially China. The trend in Chinese meat consumption per capita favours NZ. “But ultimately we have to focus on the market and adapt to what consumers are after. If we can match our good product with the right consumers then we can be very successful.”
As dairy farmers lock in plans for the upcoming mating season, a partnership between Fonterra and Silver Fern Farms has been formed with the aim of making it simpler to create additional value from calves not entering the replacement herd.
Applications for Silver Fern Farms Co-operative's next board-appointed farmer director are open.
Silver Fern Farms has tackled the ongoing war-induced shipping challenges to mideast markets by airlifting 90 tonnes of chilled New Zealand lamb and beef to the United Arab Emirates.
Silver Fern Farms has successfully produced and delivered 90 tonnes of premium chilled New Zealand lamb and beef to the United Arab Emirates via airfreight.
Silver Fern Farms has announced a major capital investment valued at over $100 million to redevelop freezing, cold storage, and automation facilities at its Finegand Site near Balclutha.
As the cost-of-living crisis continues to put pressure on household grocery budgets, new figures show pork remains one of the most affordable fresh meat options for New Zealand families.
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Farmers can spend less time on paperwork, thanks to a new data sharing agreement between DairyNZ’s DairyBase and LIC’s MINDA software.
Kaikōura families affected by July's severe storm have found a practical solution to a problem that's kept some children away from regular schooling for weeks: a washed-out section of Inland Kaikōura Road, which has stopped the local school bus from running its usual route.
Rural New Zealand is welcoming the Government’s recent package of rural healthcare initiatives.
Interest in agritech and production animal systems has prompted Massey University's School of Agriculture and the Environment to new majors to its popular animal science degree.
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