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Simon Limmer.
Silver Fern Farms chief executive Simon Limmer is not overly concerned about the threat of plant-based meat substitutes.
Limmer's transition from chief operating officer of Zespri to chief executive of Silver Fern Farms has been seamless.
He notes protein consumption is growing worldwide and NZ is not going to be able to supply the world. NZ doesn’t need to be everything to every consumer, he says.
“The other point is that our market position is quite different: we are looking for that quality high end and naturally produced red meat for the consumer,” he told Rural News. “We are very much in different markets in what we are offering.”
Limmer believes there is scope for massive growth in red meat sales to eastern markets, especially China. The trend in Chinese meat consumption per capita favours NZ. “But ultimately we have to focus on the market and adapt to what consumers are after. If we can match our good product with the right consumers then we can be very successful.”
OPINION: A mate of your canine crusader's - and a Silver Fern Farms supplier and shareholder - is less than impressed that his meat company is holding a series of upcoming 'farmer forums', where woke, anti-farming commentator Rod Oram will be the MC.
Silver Fern Farms have announced the company has entered into one of New Zealand’s largest sustainability-linked working capital financing facilities (SL Financing).
Hot on the heels of moves by Westland Milk to stop processing its milk, reclusive Christian community Gloriavale looks to be shedding more agribusiness suppliers and customers.
Applications for Silver Fern Farms Co-operative’s next board appointed farmer directors are open.
Silver Fern Farms says it welcomes the release of the Emissions Reduction Plan and looks forward to working with the Government, industry and farmer suppliers to ensure New Zealand is the food producer of choice in a low carbon world.
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