Friday, 18 May 2018 09:20

Rural News Group ‘here to stay’

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Independently-owned Rural News Group says its newspapers will continue to serve the primary sector.

The company is not part of the closures and sell-offs announced this week by Fairfax and NZX. Rural News Group publishes leading national publications - Rural News, Dairy News and NZ Winegrower; it also provides daily news updates on www.ruralnewsgroup.co.nz.

“We are a strongly independent and New Zealand owned and are here to stay,” says Rural News Group general manager Adam Fricker.

Rural News Group has a proud history of serving farmers and advertisers.  

Fricker says the rural market is different and Print plus digital remains the strongest medium for reaching the entire farming market – confirmed by recent independent research about farmers’ media habits -https://bit.ly/2rLIsfB.

“The key to Rural News Group’s popularity with farmers and advertisers is investing in relevant and quality content. Failure to do so leads to publication closures like those listed in this week’s announcements.

“Now more than ever the primary sector needs reliable and believable news and information that is relevant to them. 

“Farming newspapers delivered to all farmers – supplemented with websites and social media feeds – remain the only way to ensure a free and open flow of relevant news and information to the entire industry. Digital mediums, good as they are, simply do not reach all the farmers all the time.”

Rural News Group is a family-owned business with strong farming roots and 50 years of publishing for farmers and serving advertisers. 

“We enjoy doing it, we’re committed to it and we’re here to stay,’ says Fricker.

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