The Meat Industry Association has appointed Sirma Karapeeva as its new chief executive.
The meeting in Napier will see members of the newly-launched professional networking initiative outline their vision for a positive future for the sector.
There is plenty the group can achieve once underway, says Ashley Gray, General Manager of Beef + Lamb New Zealand and Chair of MBW New Zealand.
Gray says that the passionate women in the New Zealand meat sector will have a huge role to play in shaping how the meat industry is perceived and operates in years to come.
“I can see how a young woman looking to choose her career path could overlook this industry. I almost was that woman eight years ago, but I’ve had some unforgettable experiences and opportunities to create change. I know that if we can develop an environment that attracts talented women into our industry and nurture their development, the whole sector will reap the rewards.”
MBW says whilst its main objectives are to develop the image of the meat industry to attract more female talent; to nurture women through the sector and skilfully improve networking, the group in Napier spent some time developing those objectives and setting the direction for the role the group will play in NZ.
“If we want a thriving industry, change needs to happen quickly through innovation, cultural shifts, challenging perceptions and a whole new approach to how we think about our sector.
Bringing women together to tackle just that – there’s huge opportunity,” says Gray.
The New Zealand launch is the latest in a rapid expansion of the organisation which was started in the UK by Laura Ryan. “It’s fantastic to see the group go from strength to strength on an international scale. So many of the challenges and opportunities within the sector span the globe and getting the best possible talent pipeline is definitely one of them,” says Ryan.
“Having an international reach will allow global mentoring opportunities and the sharing of best practice. Research shows us that having more gender diverse company boards and workforce facilitates enhanced financial performance and governance. As someone who is passionate about the meat industry, I know we can make a positive impact with Meat Business Women.”