Continental to discontinue agricultural tyre production amid strategic shift
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
This is when the company sold the rights to its brand name to another company, which manufactured Continental-branded farm tyres under license. So, between 2004 and 2017, Continental farm tyres were ‘Continental’ in name only.
Fast forward to today and Continental farm tyres are back. This follows a return to in-house farm tyre manufacturing and an all-new tyre design-and-manufacturing facility.
In 2016, Continental reacquired the rights to its farm tyres brand and in 2017 opened a new production facility and testing centre in Lousado, Portugal.
The results are an all-new tyre design, developed to be durable, comfortable to ride, and designed to actively prevent soil compaction.
More recently, the all-new Continental farm tyres have also earned an endorsement from the respected German agricultural institute DLG. It tested the Continental Tractor Master and found it to have a 2.5-3% efficiency advantage over two other better-known European farm tyre brands – in both ground coverage per hour and fuel efficiency.
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