Continental to discontinue agricultural tyre production amid strategic shift
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
Based in Hannover, Germany, Continental started making farm tyres in 1928 and continued right until 2004.
This is when the company sold the rights to its brand name to another company, which manufactured Continental-branded farm tyres under license. So, between 2004 and 2017, Continental farm tyres were ‘Continental’ in name only.
Fast forward to today and Continental farm tyres are back. This follows a return to in-house farm tyre manufacturing and an all-new tyre design-and-manufacturing facility.
In 2016, Continental reacquired the rights to its farm tyres brand and in 2017 opened a new production facility and testing centre in Lousado, Portugal.
The results are an all-new tyre design, developed to be durable, comfortable to ride, and designed to actively prevent soil compaction.
More recently, the all-new Continental farm tyres have also earned an endorsement from the respected German agricultural institute DLG. It tested the Continental Tractor Master and found it to have a 2.5-3% efficiency advantage over two other better-known European farm tyre brands – in both ground coverage per hour and fuel efficiency.
This email address is being protected from spambots. You need JavaScript enabled to view it.
Brett Wotton, an Eastern Bay of Plenty kiwifruit grower and harvest contractor, has won the 2025 Kiwifruit Innovation Award for his work to support lifting fruit quality across the industry.
Academic Dr Mike Joy and his employer, Victoria University of Wellington have apologised for his comments suggesting that dairy industry CEOs should be hanged for contributing towards nitrate poisoning of waterways.
Environment Southland's catchment improvement funding is once again available for innovative landowners in need of a boost to get their project going.
The team meeting at the Culverden Hotel was relaxed and open, despite being in the middle of calving when stress levels are at peak levels, especially in bitterly cold and wet conditions like today.
A comment by outspoken academic Dr Mike Joy suggesting that dairy industry leaders should be hanged for nitrate contamination of drinking/groundwater has enraged farmers.
OPINION: The phasing out of copper network from communications is understandable.