Fieldays’ sustainability credentials getting greener
The New Zealand National Fieldays Society has achieved a major sustainability milestone - reducing its greenhouse gas emissions and reaching the target five years early.
The Moocall device came about after farmer/inventor Niall Austin had a heifer in calving difficulties.
Calving cows means late nights and early mornings, with statistics showing around 18% of heifers need help and 7% of calves die at birth.
So a new device, launching at Fieldays, should be welcomed by farmers' looking for a few more hours sleep and, more importantly, peace of mind that all is well in the calving shed or paddock.
The Moocall device came about after farmer/inventor Niall Austin had a heifer in calving difficulties. This resulted in a dead calf and the heifer having to be put down after paralysis, all leading to a financial loss of around Euro 2000 (NZ$3300).
The device, which attaches to the cow's tail, contains a motion sensor that analyses the tail's movement. It refers around 600 pieces of data per second, comparing to an algorithm and predicting the onset of calving.
When this happens, an internal GSM device sends an SMS text to the farmer or stockman's mobile device, normally an hour before the event. Messages can be sent to two different phone numbers and the device's status, and that of others, can be viewed from a computer based 'dashboard' that records any activity including calving.
Power comes from an internal rechargeable battery with 30 days life. The unit is attached to the cow's tail, opposite the vulva, with an integral ratchet strap; it is shaped to resist removal by rubbing or knocking off and is water-resistant.
Launched in 2015 after four years of testing and development, units have been sold on 10,000 farms in 25 countries. It has 'overseen' 90,000 births and won awards for technical expertise, design and manufacture.
Depending on calving patterns, the manufacturer suggests that one unit can be used to monitor 30 cattle.
Especially it is useful for early or late-calvers, heifers, animals calving at night or pedigree animals that might need a vet's assistance. It should also prove useful to stockmen working away from the farm, or in situations where the farmhouse is a distance from the calving area.
The company is currently looking for distributors in NZ and Australia
Farmer interest continues to grow as a Massey University research project to determine the benefits or otherwise of the self-shedding Wiltshire sheep is underway. The project is five years in and has two more years to go. It was done mainly in the light of low wool prices and the cost of shearing. Peter Burke recently went along to the annual field day held Massey's Riverside farm in the Wairarapa.
Applications are now open for the 2026 NZI Rural Women Business Awards, set to be held at Parliament on 23 July.
Ravensdown has announced a collaboration with Kiwi icon, Footrot Flats in an effort to bring humour, heart, and connection to the forefront of the farming sector.
Forest & Bird's Kiwi Conservation Club is inviting New Zealanders of all ages to embrace the outdoors with its Summer Adventure Challenges.
Grace Su, a recent optometry graduate from the University of Auckland, is moving to Tauranga to start work in a practice where she worked while participating in the university's Rural Health Interprofessional Programme (RHIP).
Two farmers and two farming companies were recently convicted and fined a total of $108,000 for environmental offending.

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