Fendt 900 Vario Marks 50,000 Units With Anniversary Edition
Fendt's 900 Vario was unveiled at Agritechnica 1995 and has since gone on to become a popular choice for farmers and contractors worldwide.
ACGO showcased a one-of-a-kind golden Fendt tractor at the US Capitol in early August, commemorating the Great American Farmers Market, a week-long celebration of food, family and farming.
This striking machine featured a full gold exterior, a patriotic window wrap and a Farmer-First message: “We Support American Farmers.”
Built in Jackson, Minnesota, the shiny Fendt 1167 Vario MT track tractor symbolises Fendt’s commitment to US growers, exemplified by the brand’s Gold Star Customer Care program. Every Fendt product includes a three-year full warranty with maintenance and inspections.
“Fendt is proud to stand with American farmers,” said Mike Long, vice president, Fendt North America. “This golden tractor is a tribute to their resilience, innovation and the vital role they play in helping feed the world.” Following its Capitol appearance, the golden tractor will return to the Fendt Lodge in Jackson, Minnesota, the brand’s official North American home.
In other news, the parent company of the Fendt, MF and Valtra brands, recorded net sales of nearly US$4.7 billion in the first half of 2025, around 24% lower than the US$6.2 billion achieved in the same period of 2024.
The Europe and Middle East regions saw net sales dropping 13% to US$3.10 billion (US$3.57 billion in 2024), while the North American results were a third lower at US$816 million, compared to US$1.22 billion in 2024.
The results were driven by lower sales in North America, particularly in highhorsepower tractors, sprayers and grass equipment through April to June.
In Europe, environmental regulations and weatherrelated disruptions have put traditional equipment sales under pressure, with industry retail tractor sales down 12% (combines -8.0%) in the first half of 2025 compared to the same period in 2024. In Europe, there were, apart from Spain and Italy, double digit percentage decreases across most markets.
Demand is expected to remain soft throughout the rest of this year, with the company expecting full-year net sales in 2025 of approx. US$9.8 billion (US$11.7 billion in 2024, and the record US$14.4 billion in 2023).
Potatoes New Zealand has congratulated Peter Reynolds of TA Reynolds Ltd in Pukekohe on being awarded the Horticulture New Zealand Bledisloe Cup, recognising a lifetime of service and contribution to New Zealand horticulture.
Signing up to a benchmarking tool is not about competition, but about improving collectively, says Ximena Puig and Alvaro Luzardo who are 50-50 sharemilkers at a 164-hectare (effective) dairy farm in Eketāhuna in the Lower North Island.
A leading British farming politician says he's impressed with the positive attitude of New Zealand farmers that he met during his recent trip here.
OPINION: With 10,500 dairy farms, New Zealand continues to punch above its weight around the world.
The Southern Dairy Hub (SDH), which runs a demonstration farm for South Island farmers, has a new general manager.
Esther Guy-Meakin has been announced as the new chief executive of the New Zealand Meat Board (NZMB).

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