Tractor, harvester IT comes of age
Over the last halfdecade, digital technology has appeared to be the “must-have” for tractor and machinery companies, who believe that bringing IT to tractors and farming will offer its customers huge benefits.
In a move that sees further realignment in the New Zealand farm machinery market, Palmerston North headquartered Norwood and German manufacturer Horsch have announced they will end their exclusive distribution and retail agreement.
Having enjoyed a 15-year relationship, both parties say they recognise the need for change, given Horsch’s expanding product range and the conflict created between brands that Norwood represents.
“Globally, Horsch is looking to work with partners who provide exclusive support for our expanding product range.
“We are thankful for the work that Norwood have done to establish the Horsch brand in New Zealand, but we both agree that it is time for change,” says Micha Trotzky, Horsch’s Southern Europe, Oceania and Africa territory manager.
Horsch products will continue to play a part in the success of New Zealand farmers and growers, with the brand announcing a new partnership with the Ashburton-headquartered Carrfields Group.
“We’re excited at what this development means for Carrfields,” says Craig Carr Carrfields group managing director.
“[We] look forward to developing the work that Norwood has done over the years. We are also excited to be partnering with a global leader in the development of agricultural equipment technology and believe Horsch will be a fantastic addition to our current stable of premium machinery brands.”
Expecting the process to be finalised by the middle of the year, all three businesses will work together to ensure the transition to the new distributor is as smooth as possible for existing Horsch customers, which includes Norwood continuing to sell and support the brand and its customers over the coming months, until the transition is completed.
New Zealand dairy processors are welcoming the Government’s commitment to continuing to push for Canada to honour its trade commitments.
An educational programme, set up by Beef + Land New Zealand, to connect farmers virtually with primary and intermediate school students has reported the successful completion of its second year.
The Food and Agriculture Organisation of the United Nations (FAO) has welcomed a resolution adopted by the United Nations (UN) General Assembly to declare 2026 International Year of the Woman Farmer.
Waikato herd health veterinarian Katrina Roberts is the 2024 Fonterra Dairy Woman of the Year.
Trade Minister Todd McClay says New Zealand has no intention of backing down in a trade dispute with Canada over dairy products.
Horticulture NZ chief executive Nadine Tunley will step down in August.
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