increase font size
Tractor manufacturer Massey Ferguson appears to be hitting a sweet spot.
The company claims that in 2018 it increased sales by 13%, leading to a plan to push tractor and header sales by 15% and 8% respectively.
On the tractor front, the targets will require the key production plant at Beauvais in France to increase output from 14,000 to 18,000 units per year -- an increase of 30%.
The parent company AGCO says it will make substantial investments in land and infrastructure over the next five years.
Interestingly, logistics will be a key aspect of the increases. In 2014, about 7000 parts were required at the plant to build its tractor ranges. This will need to rise to 20,000 items by 2020, the company says.
The need to streamline parts sourcing will see external parts supplies being allocated their own spaces on site and the likelihood of their own on site sales teams.
On a broader front, MF is also looking at providing customers with more choice and customisation options for their tractors. This will be different from the group’s Valtra Unlimited Studio at the Suolahti plant in Finland, probably using a dedicated off line area for the addition of options.
Another new move will be remanufacturing of tractor transmissions to complement engines now being remanufactured in Finland. The facility will be available for newer models and older units like the 3000 series.
At Beauvais the transmissions will be stripped out, cleaned, renovated then marketed with a 12-month warranty. The purchase price will be roughly 40% of a new unit.
Massey Ferguson has announced the introduction of the MF 5M Series, offered over six horsepower steps from 95 maximum hp, to a new 145hp model, with 14 unique variants depending on the cab and transmission type.
The drawn out separation of global giant AGCO and its Indian partner TAFE seems to be ending.
It seems that tractor manufacturers will go to great efforts to promote the versatility and durability of their offerings, a recent example being a Massey Ferguson with an 8S tractor entered into the Morocco Desert Challenge.
AGCO has released details of the new SB.1436DB small square, or conventional baler, that rather unconventionally, produces two rows of bales per field pass, so doubling the output over a traditional single baler producing 14-by-18-inch bales.
Recently launched to complement the existing DM 8612 TL and DM 9614 TL machines, Massey Ferguson has added the heavy-duty 9614 TL and 10114 TL butterfly mowers to its DM range, with working widths of 9.6m and 10.1m respectively.
'Common sense' cuts to government red tape will make it easier for New Zealand to deliver safe food to more markets.
Balclutha farmer Renae Martin remembers the moment she fell in love with cows.
Academic freedom is a privilege and it's put at risk when people abuse it.
All eyes are on milk production in New Zealand and its impact on global dairy prices in the coming months.
Claims that some Southland farmers were invoiced up to $4000 for winter grazing compliance checks despite not breaching rules are being rejected by Environment Southland.
According to the most recent Rabobank Rural Confidence Survey, farmer confidence has inched higher, reaching its second highest reading in the last decade.
OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…
OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.
