New home for JCB Agriculture

From February 1, 2025, Power Farming will officially begin its role as the exclusive distributor of JCB Agriculture in New Zealand, offering an extensive product line up, that includes models such as the JCB Fastrac Icon, Loadall Telehandlers, and the 435/457 Wheel Loaders. Comprehensive workshop, parts and warranty support is already in place to ensure a seamless transition for existing JCB owners.

“Power Farming is a family-owned business with its global headquarters in Morrinsville, Waikato. With over 75 years of operation across New Zealand, Australia, and more recently the United States, the addition of JCB Agriculture is a significant milestone in our ongoing growth,” said Tom Ruddenklau, chief executive of Power Farming New Zealand.

This partnership not only enhances Power Farming’s product portfolio but also ensures continuity and innovation in serving JCB Agriculture customers. The JCB Agriculture brand is already well established in New Zealand, and Power Farming says it extends its gratitude to the Landpower team for their exceptional care and leadership in developing the brand and setting a high standard for customer service. “Power Farming is committed to ensuring continuity and a seamless transition for JCB Agriculture customers as they join our network.”

The JCB range includes Loadall Telehandlers.

With a world-class portfolio of agricultural and construction equipment that includes leading brands such as McHale, Kverneland, Deutz-Fahr, Kioti, and Maschio, Power Farming is uniquely positioned to meet the diverse needs of farmers and contractors.

“Our customers deserve the best - whether it’s cutting-edge machinery, tailored solutions, or reliable aftersales support.

“We’re confident this partnership with JCB Agriculture will deliver exactly that,” concluded Ruddenklau.