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President NH Agriclture Carlo Lambro & WFO President Evelyn Ngukela.
Carlo Lambro, president of New Holland Agriculture, spoke in late June at the general assembly of The World Farmers Organisation, at Expo Milan 2015.
This addresses issues of sustainable farming, the role of mechanisation in feeding the planet’s population and the implications of a forecast rise to 9 billion people by 2050.
Lambro spoke of New Holland’s dual approach in seeking to maximise efficiency and productivity in mature markets, while exploiting opportunities to expand mechanised farming with new machines to meet local needs in developing countries.
For example, Africa has 60% of its people in agriculture, but this generates only 16% of GDP.
Lambro said the NH Clean Energy Leader strategy, adopted in 2006 includes the Energy Independent Farm Concept that removes reliance on fossil fuels, in favour of ‘grow your own’. In this model solar, wind and biomass generate energy to power farms and their machinery.
“I am proud to share the projects of New Holland, which are designed to give farmers the recognition they deserve,” Lambro said. “[We provide them] with the best available technologies to do their work in a safe and sustainable manner.”
Based just north of Ashburton on New Zealand’s Canterbury Plains, Fairfield Farms has been operating for six years and farms around 4050ha, including roughly 2200ha in arable production, with harvest completed by three New Holland CR10.90 machines
Krone's XDisc 710 direct-cut header can now be used by John Deere and New Holland forage harvesters, as well as the Krone Big X it was originally designed for.
Creating a great deal of enthusiasm at Agritechnica, the T5.120 ‘Il Trattore’ styling concept tractor was celebrating the legacy of research and development, engineering, and design expertise, with the concept bearing a striking green and red colouring and styling inspired by the original first Fiat tractor, the Fiat 702 and the ‘Made in Italy’ logo.
First unveiled in 2023, New Holland has announced the addition of the T7.270 Methane Power CNG (Compressed Natural Gas) tractor to the recently expanded T7 Range.
A group of eight Giltrap Agrizone customers travelled to Europe in July with managing director Andrew Giltrap, taking the opportunity to visit St Valentin, Austria, to see New Holland tractors being built.
Farmer-owned fertiliser company, Ballance Agri Nutrients is welcoming National’s plan to negotiate security agreements with key supplier countries to protect New Zealand-bound products from export restrictions and greater supply chain certainty.
Carrfields has announced the appointment of Stu Hall to the newly created role of chief operating officer, Carrfields Ltd, reflecting the continued growth of their agribusinesses and the need to ensure the company has the leadership capacity and support in place as it pursues the emerging opportunities ahead.
New Zealand's role is not to compete with Indian growers, according to NZ Apples and Pears.
The potato industry is celebrating the success of two rising stars - James Blair, the 2026 Young Grower of the Year and runner-up and innovation award winner, Amber Davy.
Twenty-eight emerging leaders from across the horticulture sector spent two days last month learning valuable skills and connecting with industry experts.
There are five entrants in this year’s Young Horticulturist of the Year, competing in a series of technical, practical, business and leadership challenges.
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