Slippery slope
OPINION: It used to be that the National Fieldays attracted brickbats for being officious clipboard carriers, while the regional, farmer-run field days enjoyed the bouquets for being easier to deal with.
Effective immediately, the deal is an extension of the existing relationship Norwood has with the Burel Group that will celebrate its 30th anniversary in 2024.
As previously reported, the Burel Group has consolidated its Sulky, Sky, and Prolog retail brands into the SKY Agriculture, single brand strategy with a new look and feel.
This new partnership will mean Norwood has continued access to the traditional Sulky fertiliser spreader range and the range of seeding products, previously imported under the Sky brand by a different NZ distributor.
“The Sky brand, with products like the EasyDrill direct drill, is already well known in the market thanks to the great work done by the previous distributor, Tulloch Farm Machinery, the previous distributor. We thank John and his team for developing the Sky brand in New Zealand and we’re keen to build on their success,” says Rod Gardner, Norwood national product manager.
The refreshed SKY Agriculture brand will see a change in livery across all products, with Sulky’s traditional pale blue and red colour scheme to be replaced with two-tone grey and the new SKY Agriculture badge.
Norwood will supply the products across its 19 locations throughout New Zealand.
