Friday, 12 April 2024 10:55

PM opens new Power Farming facility

Written by  Staff Reporters
PM Chris Luxon with Power Farming chair Geoff Maber at the opening of the company’s new facility at Pokeno late last month. PM Chris Luxon with Power Farming chair Geoff Maber at the opening of the company’s new facility at Pokeno late last month.

Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.

Located at Pukekohe, south of Auckland, the new complex was officially opened in March by Prime Minister Christopher Luxon.

Power Farming is New Zealand’s most successful family-owned agricultural business with more than 75 years’ experience and 21 dealerships across the country. The company say its latest collaboration with JCB Construction is a fine fit for Power Farming, given that JCB has become Britain’s most successful family-owned business since their formation in 1945.

Power Farming executive director Brett Maber says the purposebuilt facility represents a multi-million-dollar investment for the business.

“We are very proud to establish this new branch alongside JCB Construction.

“This undertaking reinforces our commitment and confidence in the agricultural sector, and now for the first time also positions our brand for future growth in the construction sector too.”

Prime Minister Luxon acknowledged the importance of brands like Power Farming and JCB Construction to the New Zealand economy, and the respective roles they can play in contributing towards the government’s future-focussed infrastructure plan.

“This is a great example of a fantastic New Zealand business investing in construction and agriculture, and it’s fantastic to see a familyowned business wanting to take the step of investment to make sure we can serve the agriculture industry alongside the construction and building industry in a much better way.”

JCB’s group executive director from the UK, George Bamford, who also attended the opening, along with JCB’s director for the pacific region, Richard Myles, says the company is very optimistic about the platform this partnership presents for their brand in New Zealand.

“It’s great to see Power Farming investing in the JCB brand and expanding into the construction business. We are very optimistic about a bright future for the Power Farming Group Construction team as we raise the brand profile in the New Zealand market with this exciting partnership.”

More like this

Maintaining raceways the easy way

Farm races or laneways are central to moving animals, people and machinery around the farm. In the case of dairy farms, their maintenance is paramount as cows may walk considerable distances two or even three times a day.

Tankers helping farmers make the most of effluent

With effluent becoming a more important part of farm management, particularly for its value as an alternative to “bagged” fertiliser, it is timely for the Power Farming Group to be introducing the Fliegl range of tankers.

Innovation, new products galore

It has been a year of new products and innovation at Numedic, the Rotorua-based manufacturer and exporter of farm dairy effluent equipment.

New distributor for Aussie equipment

Australian agricultural equipment distributor, Waringa Distribution, has increased its support to South Island farmers and contractors with the appointment of Brown Agri Solutions at Hororata, near Christchurch, as a sales agent.

Satellite helping unlock on-farm potential

John Deere has started the New Year with the release of JDLink Boost, using a satellite connectivity solution to ensure customers continue seamless work in fields with little to no cellular coverage.

Featured

Editorial: Will big be better?

OPINION: The shakeup to the science sector with the proposed merger of four ag related crown research institutes (CRIs) into one conglomerate has drawn little public reaction.

Co-op boosts chilled exports to China

Alliance Group has secured greater access for chilled beef exports to China, following approval for two of its processing plants to supply the market.

Expo set to deliver in spades

The countdown is on to be one of the most anticipated events in the sheep and beef industry, the East Coast Farming Expo.

New Summerfruit NZ CEO

Dean Smith has been in the role of CEO of Summerfruit NZ for about four months, having succeeded Kate Hellstrom at the end of September.

FE survey underway

Beef + Lamb NZ wants farmers to complete a survey that will shed light on the financial toll of facial eczema (FE) at the farm level.

National

Good season for apples

Brydon Nisbet, the president of Hawke's Bay Fruit Growers Federation, says the mood of growers in Hawke's Bay is quite…

Good times return

Following several years of pain, farmers and growers are facing a decent upswing in commodity prices, say economists.

Machinery & Products

Loosening soil without fuss

Distributed in New Zealand by Carrfields, Grange Farm Machinery is based in the Holderness region of East Yorkshire – an…

JCB unveils new models

The first of the UK’s agricultural trade shows was recently held at the NEC Centre in Birmingham.

» Latest Print Issues Online

The Hound

Ruth reckons

OPINION: Ruth Richardson, architect of the 1991 ‘Mother of all Budgets’ and the economic reforms dubbed ‘Ruthanasia’, added her two…

Veg, no meat?

OPINION: Why do vegans and others opposed to eating meat try to convince others that a plant based diet is…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter