Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
Holden New Zealand has revealed its own home-grown concept to go on display at Fieldays – the Colorado ROX.
Built with the annual agricultural show in mind, the Colorado ROX will take pride of place at Holden’s site at Mystery Creek from June 12 then will embark on a nationwide dealership tour coupled with call-ins at major events and activations.
The vehicle was created with partners Retro Vehicle Enhancement (RVE).
The super-truck features massive 35-inch Blackbear mud terrain tyres, with custom made monster flares to house the huge wheels. A six-inch suspension and body lift raise the Colorado ROX towards the heavens, while ‘Rock Sliders’ with removable drop steps make ingress and egress almost as easy as getting in and out of a standard Colorado.
The Colorado ROX announces its arrival by way of a carbon fibre high-rise bonnet, complemented with a hand-crafted bespoke front steel bumper, replicated at the back of the vehicle.
Further enhancements to the exterior include a rear deck cargo system and 500mm tray extender, together with an extended wrapping roof bar incorporating retractable lights and roof basket.
The interior of the vehicle has been up-spec’d with the addition of front and rear RVE sports seats, complete with hand-built leather upholstery.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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