Future for ag is bright
OPINION: It is a privilege to welcome you all to this year's Central Districts Field Days, the country's largest regional field days.
Manawatu District mayor Helen Worboys says it's great to have the CD Field Days taking place this year.
OPINION: The Manawatū District has a large and diverse agricultural sector producing high quality dairy, red meat and forestry products to the world.
The agri-food sector, which includes primary production, agricultural support services and all secondary food and agricultural manufacturing, is our largest sector – contributing $340.2m in GDP to the local economy over the year to December 2022 and employing 3,201 people. This is 22.6% of total local GDP and 24.2% of total employment.
Of total agri-food sector activity, primary production makes up $215.6m of agri-food sector GDP, primary industry support services contribute an additional $33.3m to the local economy while value-added agri-food manufacturing generates a further $91.3m to local economic activity.
Primary industry employment is the largest contributor to the local economy creating 1,696 jobs. Primary production support services contribute a further 390 local jobs while value-added manufacturing employs a further 1,115 people.
Of all agricultural activities in the district, dairy production is the largest primary sector earner contributing $109.5m in GDP and 714 jobs to our local economy. The contribution of the dairy sector to economic activity in the district is substantially larger than for the New Zealand economy as a whole.
To demonstrate the scale of the local industry relative to New Zealand, local dairy production contributed 7.3% of total GDP ($109.5m) and 5.5% of local jobs (714 jobs) to the district economy over the year to December 2022 compared with 1.9% of total national GDP and 1.1% of total jobs. Dairy production has been a stalwart in the economic performance of the district over a period of substantial disruption and is expected to continue to substantially bolster local economic activity over 2022.
Manawatū District has had substantial professional, scientific and technical services industry grow around our dominant food producing industries over the last 20-years.
Feilding boosts the largest stock saleyards in the Southern Hemisphere, situated in our town centre. These saleyards attract buyers and sellers from around NZ on a biweekly basis and are a key contributor to our local retail, hospitality and professional business community.
Feilding is also the home to Manfeild Park, with the agri event stadium which hosts many diverse agricultural and equestrian events such as the Central District Field days, NZ Dairy Event, A&P Shows etc.
The Manawatū District Council has proudly supported the rural community through good and hard times – including Covid and the adverse events which continue to challenge us.
It is great to have an event such as CD Field Days taking place this year as it will no doubt lift the spirits of the people of this district and the wider lower North Island. I commend the organisers for staging this brilliant event.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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