There is no doubt they have a tough road to hoe as strong wool prices are now so low that it has become uneconomic for many crossbred wool producers to continue farming.
A mate of the Hound suggests that the Campaign for Wool has a daunting enough job without having an out-of-touch, gormless toff such as Prince Charles as the key figurehead for its programme.
Mind you, he reckons it could be a lot worse... just imagine it the Campaign had hired Chuck's disgraced younger brother, the hapless Prince "Handy Andy" Andrew as its patron!