OPINION: Your old mate was told about some research that proves that what consumers claim and what they actually do are very different.
The couple claim - among other things - to run Australasia's first 'carbon certified zero' farm.
The Country Calendar piece featured shearing at Lake Hawea, where the shearing board was painted white, mattresses are placed at the bottom of the chute the sheep are put down, shearers must play classical music in the shed and each sheep is monitored on 'experience' rather than by a shearer's tally.
The episode recorded the most feedback the TV show has got this season - the vast majority less than positive.
To be fair, it is their money and their farm, so they should be able to do what they want, but could just ease up on lecturing others.