Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
OPINION: Your old mate had a bit of a giggle at current Agriculture Minister Damien O'Connor's effusive praise of the primary sector, when releasing the latest MPI SOPI report late last year.
O'Connor couldn't get in fast enough to welcome MPI's predictions that the country's primary sector would earn NZ more than $50 billion in export earnings by June 2022.
He even went on to say this figure would grow even more in the years ahead as NZ farmers and growers kept producing the very products the world wants.
Funny thing is that this is the same Damien O'Connor who poured scorn on his predecessor Nathan Guy when the former ag minister outlined his goal for the primary sector to double the value of its 2012 export figures of $32 billion to $64 billion by 2025.
It seems Guy's 2025 target may not be as fanciful as O'Connor claimed at the time!
OPINION: Ministry for Primary Industries' situation outlook for primary industries report (SOPI) makes impressive reading.
Sheep and beef farmers Matt and Kristin Churchward say using artificial intelligence (AI) to spread fertiliser on their sprawling 630ha farm is a game changer for their business.
Commercial fruit and vegetable growers are being encouraged to cast their votes in the Horticulture New Zealand (HortNZ) board directors' election.
A unique discovery by a Palmerston North science company, Biolumic, looks set to revolutionise the value and potential of ryegrass and the secret is the application of ultraviolet (UV) light.
A New Zealand company is redefining the global collagen game by turning New Zealand sheepskin into a world-class health product.
With further extreme weather on the way, ANZ Bank is encouraging farmers and business owners impacted by the recent extreme weather and flooding to seek support if they need it.
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the…
OPINION: The Hound hears from his canine pals in Southland that an individual's derogatory remarks on social media have left…