Wednesday, 20 March 2013 14:47

Too little, too late!

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DURING THE last week of February Fonterra and RD1 ran “the biggest fencing promotion RD1 has ever run,” according to its joint PR-blurb.

Not only was the Feb 21 announcement of this promotion too late for many farmers to take advantage of it, but the date after which Fonterra suppliers were contractually obliged to ensure stock could not access waterways was December 1, 2012. Is this yet another case of the great co-op doing too little, too late, on a crucial environmental and industry public image issue.

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