The recent announcement of a new New Zealand/European Union Free Trade Agreement (FTA) is good news for wine exporters.
Displaying items by tag: CHARLOTTE READ
Since our last Marketing Place the New Zealand Winegrowers (NZW) Blind Tasting has become another casualty of Covid-19 postponements.
It's more important than ever that New Zealand wine stays front of mind for trade and media around the world, says New Zealand Winegrowers General Manager Marketing Charlotte Read.
Awareness and perception of 'Brand New Zealand' has never been stronger, according to the 2021 New Zealand Winegrowers Annual Report.
And they're off! After nearly three years 'Zooming' around the world while grounded in New Zealand, winemakers, viticulturists and marketers…
New Zealand's largest ever wine research programme will safeguard the linchpin of New Zealand's wine industry, by diversifying Sauvignon Blanc.
Since joining New Zealand Winegrowers I have been working closely with the environment team on central government consultations relating to…
Kia ora from San Francisco!